Marion van der Geest, as a Trainer at Promotion Partners, trains new PP People before they start on the shop floor. She has a great deal of retail experience and gladly uses her knowledge and experience to achieve great salesresults together with the PP People. To find out more about Marion and her trainings, we asked her some questions.
What is your background?
In recent years, I have worked as an Account Manager for some beautiful cosmetics brands including Jean Paul Gaultier, Issey Miyake, Bulgari, Ferragamo, Boucheron and La Prairie. In addition, I worked as a B-to-B Account Manager at Seiko Communications, the company behind, among other things, the Message Watch, which is the forerunner of the mobile phone. All my jobs were retail related and this is also my great passion. I find it challenging that there are always happening unexpected things in a store. You must constantly use other skills to react the right way on each specific situation, so it’s never boring.
What is your role at Promotion Partners?
Currently I provide the sales training for all our services (Fashion, Cosmetics, Schiphol and Hospitality). Sales plays a big role in every service. However, each service has completely different customers. Locally you can band with your regular customers by making a special connection with them, but in the Duty Free shops at Schiphol you often have a superficial but informal contact with the customers. To me it is a challenge to make people aware of their skills, which makes their quality constant.
What theory is your training based on?
Simon Sinek’s Golden Circle has been a true eye opener for me. This is my inspiration and I also understand exactly what he means and want to achieve in sales. Giving another view on sales is extremely fun and ensures that Promotion Partners has employees who are unique in their role and above expectations.
Does everyone have the capacity to represent a premium brand in, for example, de Bijenkorf or Schiphol?
When people like to work in the premium world, following all the trends in this field and adapting their appearance and language, the answer is yes!
What is the most fun / crazy / most remarkable thing you’ve experienced in your role as Trainer?
I find it a big compliment when people indicate that they experience my training as innovative and very focused on practice. What I would like to achieve is that, in response to my training, people are very excited to use their talents for Promotion Partners and use the tools I give them in my training. I find that remarkable!
What else would you like to say to all the PP People on the shop floor?
People do not buy WHAT YOU SELL but WHY you sell a product! Make them feel your passion.