Jaguar launched a unique promotion for the introduction of the new Jaguar XE model. The promotion at Amsterdam Airport Schiphol was aimed to attract and engage passengers in order to generate leads. Promotion Partners trained a team of 24 lead generators who actively approached passengers and invited them for the chance to have a look at the new model. Instead of just kicking the tires, consumers where giving a special look under the hood and interior of the car with the help of a unique ‘X-ray display’. The hostesses gathered contact information of interested travellers for follow-up at the dealership back home.