On sunday May 14, mothers throughout the Netherlands celebrated Mother’s Day. The gift that was given the most? Perfume! De Bijenkorf and luxurious perfumery such as ICI PARIS XL and Douglas benefited greatly from this holiday and Promotion Partners supported the shops by delivering extra manpower on the shop floor. Promotors of Promotion Partners represented brand such as Prada, Valentino, Paco Rabanne, Kenzo, Givenchy and Viktor&Rolf. They brought the brands to the attention of the shopping guests and this resulted in a substantial increase in sales.