During the holiday season in december and in january, Philips showcased their home appliance products in a special pop-up store during the ‘Philips Gift of Innovation’ promotion. A trained team of brand ambassadors demonstrated a new product every hour. Passengers where invited to try healthy fresh made juices and snacks or see the handling ease of the cleaning appliances and other smart Philips products. Interested customers where able to buy products in the pop-up shop and have them shipped home to arrive just in time for the hollidays.
The team of brand ambassadors included promoters who speak Mandarin, Russian and Spanish to engage travellers from all over the world.