Wear a skin and make #YOURMOVE! To introduce the new Swatch SKIN, an elegant collection of 11 watches, passengers could visit the Schiphol stand in lounge 1 during the month July. Stand designer Merkenbaar processed the harmonious dial, ultra-thin cabinet and unique weight in the design and the used materials of the brand experience.
Promoters of Promotion Partners were Swatch’s ambassadors during the summer and informed passengers about the new collection. In addition, they actively invited them to show their moves in the Swatch #YOURMOVE photobooth provided by BE Agency. On every printed picture was a unique code that can be filled in on a tablet in the Swatch store 25 meters away from the photbooth. Participants had a chance of winning a Swatch SKIN watch or another giveaway. The passengers received the photo directly by mail and could share them on social media. To stimulate the sharing on social media, passengers had an extra change of winning a Swatch SKIN watch if they did so.
We look back at a successful collaboration between Promotion Partners and BE Agency. The activation generated a lot of visibility for Swatch and additional traffic to the store.