The Austrian tourist bureau created a special summer campagne in co-operation with Promotion Partners for brand awareness at Zuidplein at Amsterdam Zuid WTC train station.
On a rainy morning in may, a team of promoters delighted lucky commuters with a personal umbrella escort through the rain al the way from the station to their place of work or the bus stop. After this short moment of happiness, the lucky ones received a goody bag with Austrian delicacies and holiday tips for an early taste of Austria. The promotion received lots of positive feedback from people having a bad morning start who actually couldn’t help but smile thanks to the helpful promoters.
Promotion Partners took care of the production and organization of the succesful activation.
“Our first collaboration with Promotion Partners was very succesful. The preparations and communication were excellent, fast and flexibel. PP really worked with us and came up with smart and suitable solutions.”